April 2025 Release Notes
March 2025 Release Notes
Beyond Reviews: Unlocking Hidden Insights from Unstructured Customer Data
Edric Tse
Chief Product Officer at Neopets
October 2024 Release notes
Rambhatla Dhananjay Kumar
Player experience Manager at Scopely
April Laws
Lead Social Media & Community Manager at Wooga
Claudia Pons
Community Manager of Monopoly GO! at Scopely
Explore Jeff Parsley's journey as the February Player Insights Champion, recognized by Affogata for his data-driven approach to game improvement through player feedback.
Jeff Parsley
Global Community Manager of EA Sports
Lilian McDowell
CRM Manager at Sciplay
Community managers need to live an omni-channel existence, but if you are spending most of your time hopping back and forth between Facebook, Twitter, YouTube and review sites to try to understand your customers and fans better, you may be missing out on a lot.
Early 2021 brought a fascinating Wall Street showdown between small traders and large hedge funds, and also highlighted the power of...
It seems like a lot of people thought their internet or Wifi wasn’t working yesterday for some time since WhatsApp, Facebook and Instagram were not working. It took us all a while to realize it wasn’t our phones, but rather the three channels not working at the same time. With such a long social media outage, it seems many of us were experiencing a global collective rehab meeting.
Enterprises are discovering the value of big data to help them make better business decisions, understand customer expectations, and keep ahead of market and consumer trends.
This past year and a half has been a total rollercoaster. COVID-19 has accelerated digital adoption with a push that nobody was expecting. This rush in digital transformation and the changes COVID-19 has imposed on consumers’ behavior has impacted transcendentally on how people and businesses purchase products and services or make decisions. For example, the fact that employees had to switch to remote work, increased the demand for cloud services and platforms that prevent cyber attacks. For that reason, the need for cyber solutions has increased heavily. On the same note, with more time in our hands, consumers started discovering new hobbies such as online investment, providing a spike in usage for these types of companies. Until recently, trading and investments were mostly done by people who understood the industry, who had done the research, and had a financial background. However, with the appearance of app trading platforms with an easy user experience, this started to become very approachable to every person that has a phone and a bank account.
What are customer insights? Customer insights are the conclusions you draw from customer data you gather. They deliver a deep understanding of customer behavior and your customers’ preferences and needs. Customer data is valuable, but it’s not enough to just collect the data without analytics. You need to analyze it to access consumer insights.
Today’s business environment is highly competitive, and you can’t expect to succeed if you only focus on your own performance in isolation. It’s not enough to know your own strengths and weaknesses; you need to know how they compare to your competitors, as well as a clear understanding of the needs and desires of your shared audience.
Discover Affogata’s latest insights from the open web Covid-19 has clearly made a big impact on society and has changed the way many industries work. Although the shift from offline to online was evident way before the pandemic hit us, it did expedite the shift much quicker. Even though there are several industries that have seen a big impact, there are other industries that are mostly blaming COVID for its failure, but it may not be entirely due to the pandemic itself.
The Tokyo Olympics games were kicked off on July 23th, after a postponement of a year due to COVID-19. It’s clear this year’s Olympic games are very different and unlike any other Olympics. In this year’s games, COVID-19 restrictions are fully enforced, therefore, there are no fans in the games, no cheering, no handshakes or high fives and masks are certainly mandatory. Although the restrictions completely modify the environment of the Olympic games, this is not what the conversations on the open web are talking about.
To get a better understanding of your customers and their needs, you probably define and measure several business metrics. The most common include measuring customer loyalty and satisfaction, as well as areas of potential customer growth.
