Answers to the most common questions about Affogata, based on real customer conversations.
1. What is Affogata?
Affogata is a Player Experience (PX) and Customer Intelligence platform. We unify fragmented customer touchpoints – community, social, support channels – into a single, structured data layer. We ingest raw signals from across your ecosystem, process them with proprietary ML models, and output actionable insights through dashboards, data warehouse integrations, and AI chatbots.

2. What data sources does Affogata cover?
We cover Discord, Reddit, Steam reviews, X/Twitter, Facebook (public pages and private groups), Instagram, YouTube, TikTok (posts, comments, reactions, stats), app store reviews (iOS and Android), Zendesk, HelpShift, web forums, LinkedIn, and news articles. We also support APAC platforms like Weibo, XHS (Xiaohongshu/RedNote), Heybox, Naver Cafe, and FM Korea. If you have a custom source, we can integrate it via API.

3. How often does Affogata scan platforms? Is it real-time?
Affogata is built on a network-based infrastructure designed for maximum speed. Platforms like Discord, Facebook, and Zendesk are monitored in real-time. Other sources may have a slight latency of a few minutes depending on the platform’s API. For new events or launches, give us advance notice so we can make sure streaming is ready.

4. How do I access my insights?
Dashboard: A dedicated interface for Product, Marketing, and CS teams to visualize insights and business impact.
Data Warehouse (API/DIL): Direct integration with Snowflake, Databricks, BigQuery, Looker, and Tableau. No coding required.
MCP / AI Chatbots: Direct connection to Claude, Gemini, and ChatGPT for querying customer data through AI copilots.
Email Reports: Weekly or daily AI-generated updates with conversation cluster summaries.

5. What are Conversation Clusters?
Conversation Clusters are our AI-driven semantic analysis feature. Unlike keyword-based analysis, clusters group discussions by meaning – so related posts end up together even if they use different words. They automatically remove spam and marketing noise, show sentiment per cluster, top keywords, peaks, and trend lines. You can drill down into sub-clusters. They work best with 10,000+ data points over 7 days and you can set custom time ranges from 2 days up to 6 months.

6. How does sentiment analysis work?
We use proprietary NLP models for sentiment classification (Positive, Negative, Neutral). We know gaming content is tricky – words like “kill” in a shooter game don’t mean negative sentiment. We continuously improve our models and work with customers to train context-specific patterns. If you see edge cases, share them with us and we can fine-tune the setup.

7. How does Affogata filter out bots?
We have built-in bot detection and filtering mechanisms that identify and remove automated content from your data streams. This ensures the insights you see reflect real human conversations, not spam or automated posts.

8. Can Affogata access private Facebook groups?
Yes! This is one of our competitive advantages. Affogata can access private group data without exposing PII – no usernames, avatars, or personal information. Comments and posts are available for analysis using AI extraction.

9. What is the Affogata Helper?
The Affogata Helper is an AI-powered widget on the dashboard that lets you ask any question about your data in natural language. Open it from any item on the dashboard by hovering over a topic, keyword, or data point. You can create custom prompts, pin frequently used questions, and share them across your team. For full-dataset analysis, use Conversation Clusters instead.

10. How do Custom Topics work?
Custom Topics are permanent tracking categories you create using Boolean keyword queries (AND/OR operators). Create a topic, preview results in real-time, and it starts tracking immediately. You can organize topics by game, product, or theme using folder hierarchies.

11. Can I set up alerts for spikes or issues?
Yes. Our alerts system supports threshold-based notifications – for example, trigger when more than 20 messages appear in 30 minutes about a specific keyword. Email recipients can include non-platform users. You can configure alerts per search and set up daily summary emails.

12. How does data export work?
You can export CSV files with up to 100,000 data points including full metadata (author, location, sentiment, engagement, views, reach). All dashboard widgets support PNG export for reports. The CSV works correctly when imported to Excel, including special characters and emojis.

13. Does Affogata have an API?
Yes. Our API and Data Integration Layer (DIL) lets you stream structured data directly into Snowflake, Looker, Databricks, Tableau, or any BI tool. Data comes pre-tagged with sentiment, topics, and engagement metrics. This lets you correlate feedback trends with in-app events, churn, or monetization shifts.

14. How does Compare Mode work?
Compare Mode lets you compare different brands, games, or searches side by side with Pie Chart visualization. You can compare across different date ranges, and your selected timeframe stays fixed so you can make consistent comparisons across filters.

15. What does onboarding look like?
After setup, you get access to your dashboard inside a main folder. We provide your Search, Dashboard, and Helper links. We set up a shared Slack channel and schedule onboarding sessions – 1-on-1, team-specific, or company-wide. The “How To” section at the bottom of your screen has step-by-step guides. We recommend starting with Brand Search per game.

16. Who uses Affogata?
We work with top gaming studios and enterprises including EA, Supercell, Scopely (Monopoly Go), Microsoft/Minecraft, Daybreak Games, Eleventh Hour Games, MoonActive, and others. We also serve companies outside gaming like Payoneer and eToro. Teams using us include Community Management, Player Experience, Product, Marketing, Data Science, and Leadership.

17. What is the difference between Brand Search and Virtual Search?
Brand Search is our curated, source-complete view for each title – best for consistent, cross-game comparisons because it includes all relevant channels by default. Virtual Search is great for ad-hoc or topical questions across games, but may not include every brand channel unless you add them. Start with Brand Search for main monitoring.

18. Can Affogata integrate with in-game chat or support tickets?
Yes on both. For support tickets, we integrate with Zendesk and HelpShift, with the ability to filter agent responses and focus on user issues. For in-game chat, we have API integration experience and can monitor player chat in specific environments where users have consented.

19. What’s on Affogata’s roadmap?
Key priorities include: agentic AI workflows and ChatGPT Enterprise access, TikTok comment integration, expanded APAC monitoring (XHS, Heybox), semantic topic trends, influencer tracking, improved Arabic sentiment support, configurable data streams, localized search by country/language, MCP server improvements, and NLP stack upgrades.

20. How is Affogata priced?
We offer packages based on the number of games/brands, competitors, data points, and seats. We also offer data warehouse API access. We’re moving toward outcome-based pricing aligned with infrastructure value. Contact us at info@affogata.com for a custom quote. We also offer a 30-day free trial.