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💘 Social & DatingDating & Social: who's winning user sentiment right now?
Same lens on every title so the numbers actually compare, each card reads left to right across the last three versions.
Report week: Week 31, 2026 · Jul 27–Aug 2 · current week
Jul 27–Aug 2 · Week 31, 2026 Get sandbox access · free →⚡ Ask anything about Dating & Social · live answers in Claude ↗ Free · no credit card · the Claude view opens instantly, no sign-up at all
B
Badoo
Bumble Inc.
💘 Dating & Social
7.2
Impact /10 · this week ▲ +0.1 vs last week
6.2
Wk 29
7.1 ▲ +0.9
Wk 30
7.2 ▲ +0.1
Wk 31
▲ Gaining
Wide LATAM reachAttractive profilesGood for dating
▼ Slipping
Paywall creepAccount bansExcessive ads
Movement · week 30 → 31
7.2this weekwas 7.1 last week
+0.1week over week#27 gainer of 79
+3.3vs category avgavg 3.9
leadervs category leaderthis title leads
G
Grindr
Grindr
💘 Dating & Social
4.2
Impact /10 · this week ▲ +0.1 vs last week
3.5
Wk 29
4.1 ▲ +0.6
Wk 30
4.2 ▲ +0.1
Wk 31
▲ Gaining
Convenient to useReliable appOverall satisfaction
▼ Slipping
Account bansAd overloadFake profiles
Movement · week 30 → 31
4.2this weekwas 4.1 last week
+0.1week over week#28 gainer of 79
+0.3vs category avgavg 3.9
-3.0vs category leaderBadoo at 7.2
H
Hinge
Match Group · ★ 4.2 · v9.62
💘 Dating & Social
3.7
Impact /10 · current version ▼ -3.3 vs previous version
6.2
v9.60
Prompts refresh
7.0 ▲ +0.8
v9.61
Likes limit felt
3.7 ▼ -3.3
v9.62
Roses rework
Release read The likes limit became the story in 9.61. The roses rework eased the anger without changing the math much.
▲ Gaining
PromptsIntentDesign
▼ Slipping
Paywall creepFewer likesRepeats
Movement · week 30 → 31
3.7this weekwas 3.9 last week
-0.2week over week#23 dropper of 79
-0.2vs category avgavg 3.9
-3.5vs category leaderBadoo at 7.2
T
Tinder
Match Group · ★ 4.0 · v15.8
💘 Dating & Social
3.5
Impact /10 · current version ▼ -4.7 vs previous version
7.3
v15.6
Feature test
8.2 ▲ +0.9
v15.7
Paywall shift
3.5 ▼ -4.7
v15.8
Pricing tweak
Release read The 15.7 paywall shift put 'pay to be seen' at the top of every store review. The pricing tweak softened it a bit.
▲ Gaining
Match featuresUISafety tools
▼ Slipping
PaywallBotsFewer matches
Movement · week 30 → 31
3.5this weekwas 3.7 last week
-0.2week over week#22 dropper of 79
-0.4vs category avgavg 3.9
-3.7vs category leaderBadoo at 7.2
O
OkCupid
Match Group
💘 Dating & Social
2.6
Impact /10 · this week ▲ +0.6 vs last week
3.2
Wk 29
2.0 ▼ -1.2
Wk 30
2.6 ▲ +0.6
Wk 31
▲ Gaining
Values based matchingDetailed profilesFree messaging
▼ Slipping
Expensive subscriptionFake profile botsAccount bans
Movement · week 30 → 31
2.6this weekwas 2.0 last week
+0.6week over week#12 gainer of 79
-1.3vs category avgavg 3.9
-4.6vs category leaderBadoo at 7.2
B
Bumble
Bumble · ★ 4.1 · v5.39
💘 Dating & Social
2.1
Impact /10 · current version ▼ -4.7 vs previous version
6.0
v5.37
Profile revamp
6.8 ▲ +0.8
v5.38
Match quality dip
2.1 ▼ -4.7
v5.39
Algorithm tune
Release read Match-quality complaints rose after the 5.38 revamp. The 5.39 algorithm tune is slowly landing.
▲ Gaining
Women-firstSafetyUI
▼ Slipping
Match qualityPriceBugs
Movement · week 30 → 31
2.1this weekwas 2.4 last week
-0.3week over week#18 dropper of 79
-1.8vs category avgavg 3.9
-5.1vs category leaderBadoo at 7.2
Biggest move this week: Tinder went -4.7 between v15.7 and v15.8 (sentiment slipping).
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compare Tinder vs Bumble by topic over the last 3 versionsEvery week is saved with its own link, so you can compare this week to any past one.
Weekly benchmark scores · pick a category
T
Trading AppsTrading 212 leads9.3V
Payment AppsRevolut leads9.5SShopping & DeliveryShein leads8.2ATravel & MobilityAirbnb leads7.7SStreaming & MusicSpotify leads7.9A
RPG & GachaAFK Journey leads6.9CFantasy RPGCyberpunk 2077 leads9.4R
Match-3 & PuzzleRoyal Match leads7.4J
Social CasinoJackpot Party leads8.3R
Strategy & SurvivalRise of Kingdoms leads8.2H
ShooterHelldivers 2 leads8.2RAAA GamesRed Dead Redemption 2 leads9.4SCasualSubway Surfers leads9.0BDating & SocialBadoo leads7.2BEducation AppsBusuu leads8.9B
Mental Health AppsBetterHelp leads7.4
Trading AppsTrading 212 leads9.3VPayment AppsRevolut leads9.5SShopping & DeliveryShein leads8.2ATravel & MobilityAirbnb leads7.7SStreaming & MusicSpotify leads7.9ARPG & GachaAFK Journey leads6.9CFantasy RPGCyberpunk 2077 leads9.4RMatch-3 & PuzzleRoyal Match leads7.4JSocial CasinoJackpot Party leads8.3RStrategy & SurvivalRise of Kingdoms leads8.2HShooterHelldivers 2 leads8.2RAAA GamesRed Dead Redemption 2 leads9.4SCasualSubway Surfers leads9.0BDating & SocialBadoo leads7.2BEducation AppsBusuu leads8.9BMental Health AppsBetterHelp leads7.4Happiest users: Badoo leads Dating & Social at 7.2/10. Needs the most love: Bumble at 2.1/10, mostly match quality and price.
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