Home›Benchmarks›Dating & Social›Week 40, 2026
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💘 Social & DatingWhich Dating & Social title had the happiest users in week 40, 2026?
Frozen snapshot · Week 40, 2026 · saved October 5, 2026 · live numbers here
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In week 40 of 2026, Badoo led user sentiment in Dating & Social: Impact 8.0/10, with users happiest about wide latam reach and attractive profiles. Bumble had the most concern at 2.0/10. Snapshot frozen October 5, 2026.
B
Badoo
Bumble Inc.
💘 Dating & Social
8.0
Impact /10 · this week ▲ +0.9 vs last week
6.2
Wk 29
7.1 ▲ +0.9
Wk 30
8.0 ▲ +0.9
Wk 31
▲ Gaining
Wide LATAM reachAttractive profilesGood for dating
▼ Slipping
Paywall creepAccount bansExcessive ads
Movement · week 39 → 40
8.0this weekwas 7.6 last week
+0.4week over week#16 gainer of 78
+3.9vs category avgavg 4.1
leadervs category leaderthis title leads
G
Grindr
Grindr
💘 Dating & Social
4.5
Impact /10 · this week ▲ +0.4 vs last week
3.5
Wk 29
4.1 ▲ +0.6
Wk 30
4.5 ▲ +0.4
Wk 31
▲ Gaining
Convenient to useReliable appOverall satisfaction
▼ Slipping
Account bansAd overloadFake profiles
Movement · week 39 → 40
4.5this weekwas 4.2 last week
+0.3week over week#24 gainer of 78
+0.4vs category avgavg 4.1
-3.5vs category leaderBadoo at 8.0
H
Hinge
Match Group · ★ 4.2 · v9.62
💘 Dating & Social
4.2
Impact /10 · current version ▼ -2.8 vs previous version
6.2
v9.60
Prompts refresh
7.0 ▲ +0.8
v9.61
Likes limit felt
4.2 ▼ -2.8
v9.62
Roses rework
Release read The likes limit became the story in 9.61. The roses rework eased the anger without changing the math much.
▲ Gaining
PromptsIntentDesign
▼ Slipping
Paywall creepFewer likesRepeats
Movement · week 39 → 40
4.2this weekwas 4.2 last week
+0.0week over week#52 gainer of 78
+0.1vs category avgavg 4.1
-3.8vs category leaderBadoo at 8.0
T
Tinder
Match Group · ★ 4.0 · v15.8
💘 Dating & Social
3.6
Impact /10 · current version ▼ -4.6 vs previous version
7.3
v15.6
Feature test
8.2 ▲ +0.9
v15.7
Paywall shift
3.6 ▼ -4.6
v15.8
Pricing tweak
Release read The 15.7 paywall shift put 'pay to be seen' at the top of every store review. The pricing tweak softened it a bit.
▲ Gaining
Match featuresUISafety tools
▼ Slipping
PaywallBotsFewer matches
Movement · week 39 → 40
3.6this weekwas 3.7 last week
-0.1week over week#19 dropper of 78
-0.5vs category avgavg 4.1
-4.4vs category leaderBadoo at 8.0
O
OkCupid
Match Group
💘 Dating & Social
2.6
Impact /10 · this week ▲ +0.6 vs last week
3.2
Wk 29
2.0 ▼ -1.2
Wk 30
2.6 ▲ +0.6
Wk 31
▲ Gaining
Values based matchingDetailed profilesFree messaging
▼ Slipping
Expensive subscriptionFake profile botsAccount bans
Movement · week 39 → 40
2.6this weekwas 2.8 last week
-0.2week over week#12 dropper of 78
-1.5vs category avgavg 4.1
-5.4vs category leaderBadoo at 8.0
B
Bumble
Bumble · ★ 4.1 · v5.39
💘 Dating & Social
2.0
Impact /10 · current version ▼ -4.8 vs previous version
6.0
v5.37
Profile revamp
6.8 ▲ +0.8
v5.38
Match quality dip
2.0 ▼ -4.8
v5.39
Algorithm tune
Release read Match-quality complaints rose after the 5.38 revamp. The 5.39 algorithm tune is slowly landing.
▲ Gaining
Women-firstSafetyUI
▼ Slipping
Match qualityPriceBugs
Movement · week 39 → 40
2.0this weekwas 2.1 last week
-0.1week over week#20 dropper of 78
-2.1vs category avgavg 4.1
-6.0vs category leaderBadoo at 8.0
Most numbers are illustrative pending source wiring; the live ones come straight from the Affogata MCP, the same data you can connect and query yourself. Brand names are trademarks of their owners.
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