Itamar Rogel

Affogata Release Notes for July: Clusters Zoom, Impactful Content & APAC Voices

Hello again,

We’re back with another round of updates designed to make your customer feedback journey smoother, smarter, and more insightful.
Whether you’re diving into emerging trends, exporting just the right data, or tapping into new markets- this month’s upgrades give you more clarity, control, and coverage than ever.
Let’s take a look at what’s new…👇

🔍 New This Month

Smarter insights and smoother workflows, delivered:

  • More Sources, More Voices: Affogata supports any source- just ask! This month, we added Weibo and Xiahongshu to bring even more APAC conversations into view.
  • Most Impactful Content: A revamped dashboard widget for high-signal posts
    Pro Tip: You’ll find this widget just below the Custom Topic widget on your dashboard.
  • Unified Keywords View: Cloud + List in one seamless experience.
  • Cluster Zoom UX: Navigate into sub-clusters with breadcrumbs & ease.
  • API Impact Score: Enrich your custom integrations with resonance data


🙌 You Asked, We Delivered

  • Conversation Clusters improvements- added sub-clusters for better granularity, eliminated huge clusters, and introduced a copy option for the summary

  • Merged Keywords Cloud and List views for simpler trend tracking, with an option to sort by volume, change, trend, and enable search for all

  • Added field-level control to CSV exports based on real workflow requests. This feature is customized per account- if you’d like to enable it, please contact us

  • Refreshed default questions in Helper to guide better exploration

  • Data integration layer- learn more below in the “Coming Up Soon” section, and reserve your seat now

 

🌟 Feature Highlights

📊 Most Impactful Content

Your new go-to widget for high-signal posts. Say goodbye to “Top Statuses.”

This redesigned widget highlights standout posts by Engagement or Reach across platforms-

With a new horizontal layout, sentiment toggles, and Compare Mode for easy cross-search insights.

 

Screenshot of Affogata’s “Most Impactful Content” dashboard widget. The interface displays high-engagement posts from multiple platforms: Instagram, Facebook, Reddit, X, and YouTube

 

Unifying Keywords: Cloud + List, Together at Last

Visual trends meet precision views
The cloud view remains front and center- but now, a quick toggle brings in the list format for detail lovers.
A cleaner, clearer, all-in-one view of what’s trending.

 

Zoom into Clusters Like Never Before

Navigate deeper, stay oriented
Explore sub-clusters with the new breadcrumb trail and dynamic “Zoom” icons.
Whether in visual or list view, diving deep into complex conversations is now intuitive.

 

Screenshot of Affogata’s Cluster view interface showcasing the new “Zoom into Clusters” feature.

 

 API Gets a Boost: Meet the Impact Score

More depth in your external dashboards
Now returned via API: a per-date, per-context_id impact_score alongside sentiment.
Enrich your custom pipelines with this new layer of influence data.

Empowering Your Workflow

Weekly Conversation Clusters
New name, smarter behavior
Now clearly marked as weekly, this widget selects the most recent full week automatically.
Plus: new Pro Tip and export tooltips clarify usage and make dataset access a breeze.

Conversation Cluster Popups
Expandable, scrollable, copyable summaries
Mini-windows now replace hover-tooltips- with one-click copy functionality and scroll support. Big insights, even in small spaces.

Helper’s Got Smarter Defaults
Pre-loaded value in most Business Processes
Most new BPs now start with upgraded pinned questions, helping you hit the ground running.

Expanding Your Data Universe

Customizable CSV Export
Only what you need, how you need it
Define fields per BP via JSON- include, exclude, rename, reorder.
Zendesk workflows, now  ready for broader use.

[APAC] Weibo & Xiahongshu (XHS) Integrations
More voices from Asia-Pacific, directly in your streams
New support for Weibo and XHS includes search stream setup, feed displays, and post-level engagement data.
Expanding your reach just got easier.

🛠️ Fixes & Platform Enhancements

    • Improved CSV export tooltip language

    • Improved the Conversation Clusters UX with clear list view
      indicators, sentiment counts in addition to percentages, and the ability to copy cluster summaries

    • Added breadcrumb navigation to Clusters UX

    • Default BPs now include smarter pinned Helper questions

Coming Soon

    • Facebook Groups – unlock deeper customer conversations where your community lives

    • APAC sources – Following Weibo and XHS, we’re adding platforms like Line, Kakao, Naver, and more. Your Asia-Pacific coverage is about to get even richer.

    • Correlate product analytics with customer voice – end-to-end ROI proof. Using advanced clustering and LLM-powered insights, Affogata reveals exactly why users churn, convert,
      or drop off, tying those insights directly to in-product behaviors and KPIs.

    • Affogata’s Data Integration Layer (DIL) connects your product analytics (Mixpanel, Google Analytics, Playfab, etc.) with real-time customer feedback from Discord, Reddit, app stores, support tickets, and more — no keyword setup or manual tagging required.

    • Twitch support on post level only

Want to Learn More or Request Features?

Whether it’s upcoming features, internal data lake integrations, teammate onboarding, or support for new KPIs – your voice shapes our roadmap.
Email us to: info@affogata.com

Want a Quick Walkthrough?

Book a session with our team to explore the new features. ☞ Book a Success Session