Natalie Markovits

Dec 13, 2022
3 min

Communicating the voice of the player to the game studio: 5 tips

Are you in a player-facing team? Let’s get real. We know that tracking and managing data is hard, and it can be easy to get overwhelmed...

Ofer Zeevy

Jul 7, 2022
10 min

Battle Royale status analysis reveals challenges for top games

OVERVIEW They say it is more difficult to stay at the top than to get there. And such is the case with four of the leading gaming brands...

Ofer Zeevy

Jul 6, 2022
11 min

How to monitor sentiment in gaming

As more and more video game releases continue to hit the market in 2022, including Elden Ring which took six years to produce as well as...

Ofer Zeevy

Jul 6, 2022
5 min

Why gaming’s future lies in crypto

Collecting coins in a video game is nothing new. In the ever-popular Nintendo’s Super Mario bros. video game series, coins can be found...

Ofer Zeevy

Jul 6, 2022
4 min

Gaming developers’ dilemmas as rating systems impact age targets

As game designers ponder audience targeting for new games, players’ feedback can come to their rescue Focusing on best practices while...

Ofer Zeevy

Jul 6, 2022
9 min

Gaming metrics companies must consider measuring

User behavior stands at the center of evaluations done by companies to measure their performance. And this is no different for gaming...

Natalie Markovits

Jul 6, 2022
3 min

Player feedback embraces the latest “Lego Star wars” video game

What does a Danish construction toys company that started in 1949 and a major American movie studio have in common? Well, apparently, a...

Ofer Zeevy

Jul 6, 2022
11 min

How player data analytics help reduce churn

There are various ways by which companies deal with players who stopped doing business with them, namely with those who churned. Player...

Ofer Zeevy

Jul 6, 2022
2 min

Unreal Engine 5 launches with much praise and some criticism

Art imitating life? Life imitating art? Or in the words of one commentator on Youtube: “It is not a graphic engine…this is art!” This was...

Ofer Zeevy

Jul 6, 2022
2 min

Gamer aid for Ukraine is followed by online reaction support

The gaming industry did not stay silent about the Russian army’s invasion of Ukraine. With fundraising efforts such as Fortnite's maker...

Ofer Zeevy

Jul 6, 2022
12 min

How player feedback analytics help convert new players

Every game studio wishes to increase its player base, but now there are new directions and opportunities to achieve just that. Player...

Ofer Zeevy

Mar 8, 2022
4 min

Consumers voice their “Halo” tv dissatisfaction, but what will the producers do?

Just how strong can a consumer’s voice be, with regards to a product, and is it able to affect the company which stands behind it? And...

Ofer Zeevy

Mar 8, 2022
6 min

How feedback analysis can assist Indies to learn if their “hooks” will sell

Going the indie route is no different in many industries. Movies, music, theatre, news outlets, and of course gaming, all share the same...

Natalie Markovits

Mar 8, 2022
3 min

Affogata meets GDC!

At Affogata, we’re getting ready to attend the Game Developers Conference (aka GDC), one of the world’s biggest gaming conferences! After...

Ofer Zeevy

Mar 8, 2022
2 min

“Fair play” center of GDC, as companies must deal with players’ feedback

Those of you heading to GDC this year, convening in San Francisco, will network with colleagues and friends from an industry that...

Ofer Zeevy

Mar 8, 2022
6 min

8 key customer feedback points every game developer must consider

Research and yet more research is what gaming production houses are conducting whenever developing a new feature or a whole new product....

Ofer Zeevy

Mar 8, 2022
3 min

Gamification is the name of the game for product managers

Albert Einstein was once quoted that “life is just like a game. First you have to learn the rules of the game, then play it better than...

Ofer Zeevy

Mar 8, 2022
2 min

Customer feedback may crown the winner, as Sony and Microsoft battle it out for gaming subscribers

It seems that the old days of innocent video games are long gone. Even the pac man fever of the 80’s and the tamagotchi craze of the...

Ofer Zeevy

Mar 8, 2022
3 min

Netflix signals its entrance into gaming as its animated series “Arcane” explodes

Just as 2021 draws to a close, it was a safe bet for “end-of-the-year” entertainment reports to announce “Squid Game”, which premiered on...

Ofer Zeevy

Mar 8, 2022
4 min

How customer feedback complements measurement of game stickiness

Here's another unusual trivia item: did a Canadian guy break the world record with a 145-hours of nonstop video game session? That's how...

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