About Affogata

We're not improving an old category. We're replacing it.

For years the industry called this "social listening": collect mentions, put them on a dashboard, hope someone looks. We think that world is over. Customer feedback is data, and data should be ready to build on.

Where we came from

We started by listening. Then the world changed.

Affogata was founded to help companies actually hear their players and customers, across reviews, communities, support tickets and social, at a scale no human team can read.

The first years taught us something the industry still misses: the dashboard is not the destination. The teams that win are the ones that get feedback data flowing into the places where decisions happen. Product tools. Data warehouses. And now, AI agents.

So we rebuilt Affogata around one idea: one ingestion, one governance model, one structured stream of customer feedback, delivered the way each team consumes it.

The category we're building

The CX Data Enablement Layer

One layer between the noise of customer feedback and everything your company builds on top of it. Same numbers, same shape, no drift, through four doors:

Dashboards

For teams who work in the platform. Clusters, sentiment, alerts, out of the box.

MCP

LLMs and agents

Your feedback data inside Claude, ChatGPT, or your own agents. Ask, automate, build.

DIL

Data integration

Structured feedback flowing into your warehouse and pipelines.

API

Your own apps

Full programmatic access for whatever you want to build next.

See how it works on the platform page, or go back to the big picture.

What we believe

Four things we hold onto

01Data should meet teams where they work

Nobody should change their workflow to hear their customers. The data comes to you, in your dashboard, your warehouse, or your AI assistant.

02Agents are teammates now

AI agents are doing real work inside companies. They deserve the same clean, governed access to customer feedback that humans get. That's why MCP is a first-class door, not an afterthought.

03Trust is built in, not bolted on

One governance model over every door. Your data is never used to train AI models, and compliance (GDPR, CCPA, ISO 27001/27701/42001) is part of the layer, not a slide in the deck.

04Innovation is our passion

We were early on AI analysis, early on clusters, early on MCP. Being first to bring real technology to customer experience is not a strategy slide for us, it's why we come to work.

Who we are

Built to move an industry

Affogata was founded by Sharel Omer and Itamar Rogel with one belief: customer feedback is the most underused asset in every company, and the technology finally exists to change that.

We work with some of the biggest names in gaming, fintech and mobile apps, companies where feedback arrives in millions of data points a month and decisions can't wait for a quarterly report. We are proud, and honestly honored, to innovate side by side with the leaders in tech and in customer experience, pushing together on what this category can become.

Innovation is our passion. It shows in the product: one governed layer, four doors, the same numbers everywhere, and your AI connected to your customers' voice in minutes.

Want to see it on your own brand? Book a demo or try the MCP sandbox right now.

See the layer in action

Two ways in. Talk to us and see it on your data, or connect the sandbox to Claude or ChatGPT in two minutes.

Book a demo Try the MCP sandbox