How to Use Compare Mode

Compare brands, games, competitors, and time periods side by side to spot trends and opportunities.
Getting Started with Compare
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What is Compare Mode?
Compare Mode lets you view two or more searches, brands, or games side by side on the same dashboard. You can compare sentiment, volume, engagement, topics, and demographics across different entities or time periods. It's essential for competitive analysis, cross-game benchmarking, and period-over-period reporting.
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How do I activate Compare Mode?
From your dashboard, click the "Compare" button in the top toolbar. Select the searches or brands you want to compare. The dashboard splits into a side-by-side view with matching widgets for each entity. All metrics align on the same timeline so you can spot differences at a glance.

Compare Mode showing two searches side by side
Compare Mode with two searches displayed side by side on the same dashboard.
Types of Comparisons
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How do I compare my game vs competitors?
Select your brand search and one or more competitor searches. The dashboard shows sentiment, volume, engagement, and topics for each side by side. Great for questions like: "How does our sentiment compare to our main competitor after their latest update?" or "Which competitor gets more positive mentions on Reddit?"
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How do I compare different time periods?
Use Compare Mode with different date ranges for the same search. For example, compare "Last 30 days" vs "Previous 30 days" to see if sentiment improved. Or compare "Post-launch week" vs "Pre-launch week" to measure update impact. Your selected timeframe stays fixed (sticky) while you switch between comparisons.
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How do I compare across platforms?
Create filtered searches for specific networks (e.g., "Brand - Discord only" and "Brand - Reddit only"), then compare them. This reveals which platforms have the most positive/negative sentiment, where engagement is highest, and where different topics are trending. Useful for prioritizing community management resources.
Visual Tools
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How do I use Pie Charts in Compare Mode?
Click the chart type selector on any widget and choose "Pie Chart". In Compare Mode, pie charts give you an immediate visual breakdown of how different brands or searches stack up. Especially useful for sentiment distribution (% positive/negative/neutral) and network distribution comparisons.
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What metrics can I compare?
Everything on the dashboard is comparable: total mentions, engagement (likes, replies, shares), potential reach, sentiment breakdown (positive/negative/neutral with percentages), impact score (0-10 scale), top keywords, trending topics, demographics, and most impactful content. Each widget shows data for all selected entities.
Best Practices
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What are the best use cases for Compare Mode?
Most popular: (a) Weekly competitive benchmarking - your brand vs top 2-3 competitors, (b) Launch impact - pre-launch vs post-launch period, (c) Platform health - Discord vs Reddit vs Steam sentiment, (d) Regional comparison - Global vs APAC vs EMEA searches, (e) Campaign effectiveness - before vs during vs after campaign periods.
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Can I export comparison data?
Yes! Each widget in Compare Mode supports PNG export for presentations. You can also export the underlying data as CSV for deeper analysis. The comparison view is great for creating executive slides that show relative performance at a glance.
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Pro tips for better comparisons
Keep date ranges consistent when comparing brands (use sticky timeframes). Compare similar data volumes for fair analysis. Use Pie Charts for high-level executive views and Line Charts for trend analysis. Create dedicated comparison searches that you can reuse weekly. Combine Compare Mode with Conversation Clusters to understand not just the numbers, but the "why" behind differences.

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