Ofer Zeevy

Mar 8, 2022
5 min

How to increase customers' retention with a product enablement platform

Every company works so hard to reach and attract new customers. It then saves no effort in trying to maintain customer loyalty. Finally,...

Ofer Zeevy

Mar 8, 2022
5 min

How to conduct effective competitor analysis

Every company eyes itself on its competition and therefore, every brand can benefit from performing an ongoing competitor analysis....

Ofer Zeevy

Mar 8, 2022
2 min

Quantity matters, but don't count out quality just yet

In just 17 days on the Netflix streaming service, the Squid Game series has become its most watched title ever. 111 million people have...

Ofer Zeevy

Mar 8, 2022
5 min

How a product enablement platform helps product teams to get ahead of the competition

For large enterprises, product development, revision, and improvement is a never-ending process. New features are constantly being rolled...

Ofer Zeevy

Mar 8, 2022
3 min

What consumers want and what your Product team can learn from it

R-E-S-P-E-C-T. September 2021 saw two very interesting lists published with, surprisingly enough, the same word finishing on top of them:...

Ofer Zeevy

Mar 8, 2022
8 min

Your guide to applying unstructured data to business growth

Enterprises are discovering the value of big data to help them make better business decisions, understand customer expectations, and keep...

Natalie Markovits

Mar 8, 2022
7 min

All you need to know about using customer insights to power growth

What are customer insights? Customer insights are the conclusions you draw from customer data you gather. They deliver a deep...

Natalie Markovits

Mar 8, 2022
6 min

How social media competitive intelligence gives your brand an edge

Today’s business environment is highly competitive, and you can’t expect to succeed if you only focus on your own performance in...

Natalie Markovits

Mar 8, 2022
4 min

Tokyo Olympic Games: real-time insights from the open web

The Tokyo Olympics games were kicked off on July 23th, after a postponement of a year due to COVID-19. It’s clear this year’s Olympic...

Natalie Markovits

Mar 8, 2022
5 min

The net promoter score explained and some better alternatives to NPS

To get a better understanding of your customers and their needs, you probably define and measure several business metrics. The most...

Natalie Markovits

Mar 8, 2022
6 min

Why constant customer feedback is crucial for a successful product

Customer feedback has long been recognized as crucial for helping companies to improve their products and services, and brush up their...

Natalie Markovits

Mar 8, 2022
6 min

Can you spot a brand reputation crisis before it hits?

Whoever said “there’s no such thing as bad publicity” never faced a brand reputation crisis. When a lot of people are talking about your...

Natalie Markovits

Mar 8, 2022
7 min

How to use sentiment analysis to measure and build your brand reputation

Consumers don’t just base purchase decisions on objective elements like price, location, or availability. Many times their actions relate...

Caro Solari

Mar 8, 2022
4 min

Brands Beware: Fake News Can Destroy Your Reputation

Stories and claims of “fake news” are everywhere as we enter the 2020 election cycle. However, politicians are not the only ones who need...

Caro Solari

Mar 8, 2022
3 min

How Bots and Fake News Threaten Brands

You might find it hard to believe that bots and fake news pose a persistent and ongoing threat to your brand. It’s easy to imagine that...

Caro Solari

Mar 8, 2022
3 min

5 No-Brainers for Online Brand Management

Brands don’t have it easy in the Internet age. Years of equity can be washed away in a moment by a careless social media post, a misstep...

Caro Solari

Mar 8, 2022
3 min

Listening to Customers Across the Company

Building and protecting the brand is not the marketing department’s job alone. Employees in many departments have the opportunity and...

Caro Solari

Mar 8, 2022
4 min

Go beyond traditional social media for greater consumer insight

Social media is where your customers recommend products, discuss brands, and share their opinions about everything connected to your...

Caro Solari

Mar 8, 2022
3 min

Not enough tools, heavy workload, community manager survey reveals

At Affogata, we surveyed 50 community managers to find out what's been driving them in 2020, and what are they excited about (or is...

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