Ofer Zeevy
Why Machine Learning is so important in customer analytics
The huge data volumes that are present in most industries, call for better structuring and analysis in order to serve companies'...
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Ofer Zeevy
- Mar 8, 2022
- 3 min
Voice of customer counts as pandemic-recovering businesses eye Guerilla marketing initiatives
What do you do when you want to attract young and web-savvy customers to a museum? How do you increase tourism to a city in times of a...
190
Ofer Zeevy
- Mar 8, 2022
- 6 min
The top 9 benefits of using state-of-the-art, AI-powered consumer insights
Getting consumer insights and customer feedback from large volumes of data is becoming the norm for more and more businesses, as they try...
670
Ofer Zeevy
- Mar 8, 2022
- 7 min
The relationship between analysing customer feedback and customer loyalty
Repeat business, as well as new business, is what companies strive for all the time. Other than being concerned over the bottom-line...
390
Ofer Zeevy
- Mar 8, 2022
- 7 min
Numbers show the bottom-line, but no business can do without qualitative analysis
Businesses, be it big or small, constantly follow their bottom-line by measuring numbers. How many units did I sell? How much revenue did...
170
Ofer Zeevy
- Mar 8, 2022
- 3 min
Understanding customer narratives: keywords are essential
Traditional formats of gathering and analyzing customer feedback are making way for new and more modern techniques. At the center of both...
280
Ofer Zeevy
- Mar 8, 2022
- 7 min
Feedback is key as companies look to improve their customer experience
From start to finish, customers expect the best from every product or service they encounter and purchase. A start would be the first...
120
Ofer Zeevy
- Mar 8, 2022
- 3 min
Gamification is the name of the game for product managers
Albert Einstein was once quoted that “life is just like a game. First you have to learn the rules of the game, then play it better than...
1260
Ofer Zeevy
- Mar 8, 2022
- 4 min
The ROI of customer-obsessed companies
“A satisfied customer is the best business strategy of all” (Michael Lebouf, an American businessman). Just how important customers are...
240
Ofer Zeevy
- Mar 8, 2022
- 7 min
The ultimate alternatives to customer surveys
Businesses and organizations tend to measure their customer satisfaction in several different ways. Recognizing the importance of...
1830
Ofer Zeevy
- Mar 8, 2022
- 3 min
Customer feedback: the key factor in agile product development
The link between customers, products, and the companies that manufacture them has never been more important. Product managers tend to...
940
Ofer Zeevy
- Mar 8, 2022
- 9 min
Modern metrics show companies how to turn “good” customer service into “exceptional”
Just as every company's department is measured by KPI's, so does the Customer Service team. Quantifying the performance of how a company...
220
Ofer Zeevy
- Mar 8, 2022
- 4 min
How customer feedback complements measurement of game stickiness
Here's another unusual trivia item: did a Canadian guy break the world record with a 145-hours of nonstop video game session? That's how...
410
Ofer Zeevy
- Mar 8, 2022
- 2 min
Online reviews are still dictating buying and selling habits
When researching information about a product, before deciding whether to buy it or not, did you know that online reviews rank as high in...
160
Ofer Zeevy
- Mar 8, 2022
- 5 min
Tracking key opinion leaders and how it will benefit your brand
With today’s marketing realities, finding and communicating with a key opinion leader or an influencer is just as important as delivering...
670
Ofer Zeevy
- Mar 8, 2022
- 3 min
Evaluating social proof is key for retailers' e-commerce future
The proof is in the social! A customer's journey boils down to three basic stages if we can discount for a moment various other...
200
Ofer Zeevy
- Mar 8, 2022
- 3 min
How marketing teams can use Affogata and the story of the John Lewis Christmas ad
Marketing teams look for customer feedback in their analysis of digital marketing campaigns, social media sentiments, and overall brand...
210
Ofer Zeevy
- Mar 8, 2022
- 5 min
The importance of evaluating share of voice
Share of voice is the measurement of a company's market brand visibility against its competitors. The brand's share indicates just how...
630
Ofer Zeevy
- Mar 8, 2022
- 3 min
Win, lose or draw: the three choices in customer feedback as analyzed by our AI
If there's a word for it, we can track it. But then we will also categorize it, report on how many times it was mentioned in a specific...
180
Ofer Zeevy
- Mar 8, 2022
- 4 min
The effects of positive brand reputation
Positive brand reputation is a collective effort carried out by a company in order to build customer loyalty to its products and services...
370
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