Aug 3
3 min

High expectations for Avatar 2: The Way of Water analyzed by Affogata

Fans have been patiently, but excitingly waiting for the release of the sequel of the highest-grossing movie of all times: Avatar. This...

Ofer Zeevy

Jul 6
11 min

How to monitor sentiment in gaming

As more and more video game releases continue to hit the market in 2022, including Elden Ring which took six years to produce as well as...

Ofer Zeevy

Jul 6
9 min

Gaming metrics companies must consider measuring

User behavior stands at the center of evaluations done by companies to measure their performance. And this is no different for gaming...

Ofer Zeevy

Jul 6
7 min

8 tips for cross-functional team challenges

A cross-functional team is a group of a company’s employees, each with different expertise, working towards a common goal. They may also...

Ofer Zeevy

Jul 6
3 min

Subscriptions are on the rise for gaming companies

Netflix and Spotify changed the way consumers are paying for television and music. In recent times, it seems that more and more gaming...

Natalie Markovits

Jul 6
14 min

5 examples of actionable data analytics

Actionable insights, or as some call them actionable analytics, are deep and meaningful findings that stem from analyzing data. In the...

Natalie Markovits

Jul 6
3 min

Player feedback embraces the latest “Lego Star wars” video game

What does a Danish construction toys company that started in 1949 and a major American movie studio have in common? Well, apparently, a...

Ofer Zeevy

Jul 6
11 min

How player data analytics help reduce churn

There are various ways by which companies deal with players who stopped doing business with them, namely with those who churned. Player...

Ofer Zeevy

Jul 6
14 min

Generating leads by using content marketing

Companies trying to generate leads make all kinds of efforts to publicize their products and services. Finding an audience, via marketing...

Ofer Zeevy

Jul 6
11 min

How to analyze mobile user behavior

As mobile applications exponentially grow, with over 3.5 million of them on the Google Play store and over 2 million on the Apple App...

Ofer Zeevy

Jul 6
2 min

How the cloud (and structuring!) enables figuring out big data

Trying to describe the amount of data we produce is becoming more complex. We are now talking in petabytes, an extraordinary unit of...

Ofer Zeevy

Jul 6
3 min

The product-led growth and customer obsession connection

There’s lots of talk about what makes for “Product led growth” companies, but at the same token, similar attention should be given to...

Ofer Zeevy

Jul 6
9 min

Why does customer sentiment analysis matter?

The simple cycle of a customer buying products and services, and then commenting about them on one of the many online platforms for...

Ofer Zeevy

Jul 6
3 min

Understanding mention peaks

“There’s no such thing as bad publicity, as long as they spell your name right”. That famous quote is credited to American showman and...

Ofer Zeevy

Jul 6
12 min

How player feedback analytics help convert new players

Every game studio wishes to increase its player base, but now there are new directions and opportunities to achieve just that. Player...

Ofer Zeevy

Jul 6
5 min

Upwork’s backlash incidents are met with mixed customer feedback

How does a lawsuit and a war-related incident affect a company’s business? And what can it learn from what consumers have to say about...

Ofer Zeevy

Apr 10
3 min

Mixed reactions for Netflix’s two new major changes

Leading subscription streaming service Netflix, ending 2021 with 221.8 million subscribers worldwide, is constantly looking to upgrade...

Caro Solari

Mar 8
6 min

The 8 attributes that prove companies to be customer-obsessed

When a company's cross-organizational teams focus on what their customers need and want, and its management puts customer obsession first...

Ofer Zeevy

Mar 8
8 min

Why Machine Learning is so important in customer analytics

The huge data volumes that are present in most industries, call for better structuring and analysis in order to serve companies'...

Ofer Zeevy

Mar 8
3 min

Voice of customer counts as pandemic-recovering businesses eye Guerilla marketing initiatives

What do you do when you want to attract young and web-savvy customers to a museum? How do you increase tourism to a city in times of a...

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