The increased online purchasing rates in recent years, not surprisingly due to the Covid-19 situation, has caused a dramatic increase in...

For retailers, the last two months of every calendar year may be the most significant when it comes to sales. General sales data and...

For the first time ever, Black Friday deals dipped, going from $9 to $8.9 billion year-to-year. Such a change was explained somewhat due...

The proof is in the social! A customer's journey boils down to three basic stages if we can discount for a moment various other...

Marketing teams look for customer feedback in their analysis of digital marketing campaigns, social media sentiments, and overall brand...

It is the season to get scary…. American author Seth Godin once claimed that "don't find customers for your product. Find products for...

Today, when a meme or an online challenge goes viral, it usually means that it quickly spreads over social media, gathers lots of likes...

As the holiday season approaches, beginning with Thanksgiving, consumer goods suppliers are scratching their heads trying to deal with...