Reverse logistics of goods grow to new heights, as customers return their online buys

The increased online purchasing rates in recent years, not surprisingly due to the Covid-19 situation, has caused a dramatic increase in...

Customer voice is key as retailers weigh in their jingle bells performance

For retailers, the last two months of every calendar year may be the most significant when it comes to sales. General sales data and...

Crypto draws the most feedback online as Black Friday sales dip

For the first time ever, Black Friday deals dipped, going from $9 to $8.9 billion year-to-year. Such a change was explained somewhat due...

Evaluating social proof is key for retailers' e-commerce future

The proof is in the social! A customer's journey boils down to three basic stages if we can discount for a moment various other...

How marketing teams can use Affogata and the story of the John Lewis Christmas ad

Marketing teams look for customer feedback in their analysis of digital marketing campaigns, social media sentiments, and overall brand...

Seasonal shopping: Halloween consumers are ready to pay to be scared

It is the season to get scary…. American author Seth Godin once claimed that "don't find customers for your product. Find products for...

From fads to long-lasting products: how customers determine a product's life-cycle

Today, when a meme or an online challenge goes viral, it usually means that it quickly spreads over social media, gathers lots of likes...

Consumer goods delivery bottlenecks: could online solutions apply to save the ships stuck at sea?

As the holiday season approaches, beginning with Thanksgiving, consumer goods suppliers are scratching their heads trying to deal with...

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